RESUME

Experience

Client from Singapore (Feb 2025 – Present)

Develop and execute digital marketing strategies to promote Shuang Hor’s health and wellness products across various channels.
Run and optimize Meta Ads campaigns (Facebook & Instagram) to generate leads, drive product awareness, and recruit new prospects.
Create and manage content for social media, WhatsApp groups, and email campaigns to educate and engage audiences.
Design and write landing pages and promotional copy to support product sales and recruit new business partners.

PT Grha 165 Tbk (Jan 2022 – Feb 2025)

Created engaging website copy, blog posts, and social media content, driving a 25.08% increase in website traffic and an 85.12% boost in mobile traffic.
Worked closely with cross-functional teams to develop cohesive, results-driven marketing campaigns.
Managed and maintained informative, compelling content across multiple social media platforms.
Led Meta Ads initiatives—handling content ideation, copywriting, strategic planning, and execution of full-funnel marketing strategies.
Contributed to notable revenue achievements with the Sales team, reaching Rp16.06 billion in 2024 (55.6% of the Rp28.86 billion target) and Rp15.49 billion in 2023 (60% of the Rp25.82 billion target).

PT Grha 165 Tbk (Nov 2020 – Dec 2021)

Developed and executed successful digital marketing strategies, resulting in a 26% target realization during the COVID-19 crisis.
Collaborated with cross-functional teams to gather information and create social media content.
Assisted in the monitoring of social media accounts and responding to customer inquiries and feedback.

PT Eurobutik Bangun Indonesia (Apr 2019 – Nov 2020)

Assisted in the planning and execution of digital marketing campaigns including email, and social advertising.
Developed and maintained engaging and informative content for social media platforms.
Oversaw the company website, keeping it up-to-date and user-friendly while optimizing it for search engines to enhance organic traffic.
Collaborated with the parent company to organize events, enhancing brand visibility and customer engagement.

PT VIP Plaza Indonesia (Apr 2016 – Nov 2018)

Wrote copy for a series of product descriptions for an e-commerce company.
Researched and gathered valuable information from reliable sources to produce SEO-friendly content driving more viewers to the website.

iTTTi Indonesia (Dec 2014 – Dec 2015)

Assisted in the development and execution of successful marketing campaigns.
Strategically collaborated with other departments, contributing to successful project completion that generated more revenue.
Made a high volume of outbound calls to potential customers, both cold calls and warm leads.